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Jeff Peevy, AMAM The initial impression we get when we meet someone or walk into a business for the first time is hard to change. In fact, a Harvard study found we form our first impression within seven seconds, and it takes an additional seven encounters with that person to change it. With that in mind, let's think about how our business facility looks when the customer pulls into our parking lot for the first time and then meets the staff, realizing if the impression is not good, we will likely not get seven more attempts to change it. Our industry is very technically minded, and often the majority of our efforts go into the technical aspects of our business. Don't forget that ever important first impression, because if we fail at that point, more than likely our cool tools, equipment and knowledge will never get a chance to be successful

Jeff Peevy, AMAM "Inspired to Elevate." This is how I would describe the AMi Learning Foundation Supporters. These companies care about our industry and want to see the repairers of our industry succeed. They do so by unselfishly supporting the AMi cause, to provide a relevant, role-based educational framework that organizes industry training, resulting in professional credential recognition. These companies believe the health of our industry depends on the profitability and success of the repairer. There is a lot that goes into that success, which includes areas like employee retention, customer satisfaction, job costing and so much more. With this support, AMi exist and is also "inspired to elevate" our ourselves and our industry, by not only providing opportunities to grow and develop professionally but also to be recognized by their industry for their educational achievements. So are you "inspired to elevate?"

Jeff Peevy, AMAM Occasionally I get asked the question, why AMi? "The industry already has lots of management training." To answer this I think we (AMi) have failed at times to clarify the role and purpose of AMi. First we do not create content. We simply support those that do. The AMi role is to review training programs, providing guidance, ultimately approve it once it meets the criteria, and organize into educational tracks that result in recognition of achievement, aka, certificates and professional designations. See section 3 for more on why certificates and professional designations are so important