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  • AMi Promotes Elite Worldwide Invitational

    Friday 15 April 2022

    AMi Promotes Elite Worldwide Invitational on June 2-3, 2021 in San Diego, California. Do You Want To Get Your Shop Lightyears Ahead Of Your Competition AND Take A Summer Vacation To America’s Finest City?   Then the Elite Invitational is the perfect opportunity for you to do BOTH.   Join us for the first of its kind, most in-depth, start-to-finish event on cultivating customer experiences that help you disrupt your industry and gain a leg up on your competitors.   Join us for this 2-day, 4-part workshop and learn… • What Your Customers REALLY Think About You and Your Shop • How to Identify the Perfect Customer for YOUR Shop • Marketing Tips that Your Competitors WISH They Knew • The Secrets to Keeping Your Customers For a Lifetime & Turning Them Into Raving FANS   This jam-packed 2-day event, brought to you by Mitchell 1 and JASPER, will feature presentations from industry icons such as Kevin Vaught, Joe Marconi, Darrin Barney, as well as Harvard faculty and current UCSD Marketing Professor, Uma Karmarkar. We will also have speakers from the esteemed Ritz-Carlton to share their secretes on creating the ultimate customer experience. Most notably, the Elite Invitational will feature a Customer Panel to dive inside the minds of your ideal customers, facilitated by Bob Cooper (and yes, you can ask the panel your questions!) There’s no doubt about it – The Elite Invitational will change the trajectory... read more

  • The Trials of the Collision Industry

    Wednesday 29 December 2021

    At this year’s SEMA I was involved in several discussions ranging from consolidation to labor rates to paint prices to insurance company interactions. Some of the conversations were deep while others were fleeting because of frustration and helplessness. A couple colleagues and I facilitated “The Ebb and Flow of the New Normal” as part of the SCRS Repairer Driven Education series which opened more opportunity for discussion of the trials we are facing in our industry. I believe the most reflective discussions was around labor rates. I say reflective because I feel those in the discussion actually thought about their current rates and why they are what they are. One person stated, “the insurance companies need to give us a raise” which opened the door for me to start asking my series of “why” questions to determine why they felt it was the insurance companies’ position to offer a raise. I think that waiting for an insurer to raise labor rates is comparable to standing in front of your collision center waiting for an accident to happen. Every price in your business should be calculated using your costs multiplied by expected gross profit. Parts, paint, sublet and most importantly labor rates should all calculated based on your costs. I discussed this in depth in a previous ABRN article, Increase Reimbursements by Managing Skillsets, but I will offer a quick recap here. Every skillset in your business has a different cost to main... read more

  • Shop Foreman

    Tuesday 05 October 2021

    The Automotive Management Institute (AMi), the industry's leading nonprofit provider and collaborator of administrative and management education for the mechanical and collision automotive sectors, is pleased to announce the development and launch of a new professional designation focused on the technician in a leadership role: AMi Accredited Shop Foreman. The new designation is designed to provide training focused on the unique requirements of the foreman/mentor role. The accreditation represents ten months of industry work to identify and develop requirements, based on interviews and subject matter expert input. AMi President, Chuck Searles, states, "Often, mentors in the shop environment receive technical training and that’s it. To be successful as a leader, they have to pick up the rest as they go. The shop foreman accreditation fills that gap with soft-skill courses from AMi approved industry training providers.” This new designation requires multiple categories of training, including shop management basics; coaching, mentoring, team building, and five all-new courses focused on the shop foreman role. For more information about AMi's Shop Foreman Designation and requirements,click here

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