BEDFORD, TEXAS, June 27, 2006 - The newly redesigned Automotive Management Institute (AMI) Web site, www.AMIonline.org, was recently recognized as an Honorable Mention Bronze Quill Award recipient from the International Association of Business Communicators (IABC).

Sponsored by local chapters of IABC, the Bronze Quill Awards recognize excellence in business and organizational communications. Judged by leading professionals in the communications industry, awards are given based on conceptual strength, objectives and results achieved.

This year's nominees were judged in 14 different categories, with AMI's Web site receiving the award in the Best Overall Web Site category.

The site was judged by various members of IABC chapters around the country. One judge stated, "The strongest element of this project is the attention to improving the value and effectiveness of the site for the students by upgrading the site's technological design and capabilities. Car lovers definitely appreciate good design."

Redesigned earlier this year, the AMI Web site features audience-targeted sections, management blogs, a reorganized catalog and calendar and the ability for students to check transcripts online.

The AMI Web site was redesigned by Colby Horton, the Automotive Service Association's (ASA's) Web operation manager, in collaboration with Toni Slaton, AAM, executive director of AMI. "It's an honor to be recognized by IABC as one of the best Web sites. The Redesign was a very big project and the end result is a new, interactive site that is a comprehensive information source for AMI students, alumni and partners," said AMI Executive Director Toni Slaton, AAM.

AMI was established to answer the demand for continuing education tailored specifically for the business needs of the automotive service industry. The Institute offers the Accredited Automotive Manager (AAM) designation, the first business management accreditation exclusively for the automotive service professional. To date, AMI programs have attracted more than 132,000 enrollments throughout North America. AMI is a not-for-profit educational foundation to which tax-deductible contributions can be made. For more information about the Institute, its curriculum, or EXCEL, please contact AMI at (800) 272-7467 ext. 241, or visit the AMI Web site at www.amionline.org.