Automotive Management Institute

Product Information

By Mitch Schneider - 10 credits

Total Customer Relationship Management is all about the relationship that exists between the provider of automotive products and services and the recipient of those products and services. It is all about questioning our assumptions and then recreating a service environment that is responsive and respectful when it comes to those things most important to our customers and clients. This book focuses on creating a compelling Value Equation, something your target customer will not be able to resist – and then delivering those products and services in a Total Quality Service environment. It also recognizes that perception is reality, and that the only perception that matters is the perception of your customers