Automotive Management Institute

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Home Course Instructor Bios Cecil Bullard, AAM

Cecil Bullard, AAM

Institute for Automotive Business Excellence


1645 Binford Street




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(650) 793-4245
Cecil Bullard is a 31-year veteran of the automotive service industry and a third-generation technician and owner. He has run some of the most successful independent shops in the United States (one, ranked in the top ten by MotorAge Magazine for three years in a row).

Cecil is a featured speaker at automotive events such as CARS in Las Vegas, VISION in Kansas City and ATE in Washington state and has given hundreds of seminars and webinars, training tens of thousands of shop owners and their staff throughout the United States. He is a leading industry writer and has been featured in AutoInc., Shop Owner and other industry publications.

He is a co-Founder of QuickTrac Software and the founder of Auto Business Dynamics. Cecil earned his B.S. degree from Weber State University where he graduated Summa Cum Laude.

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