Certificates and Designations

AMi Professional Recognition Program for Collision Repair

The Automotive Management Institute offers industry - recognized certificates and professional designations for Collision Repair in the following areas:

Automotive Collision Repair Segment

Certificate(s)

  • Collision Repair Customer Service

Professional Designations

  • Collision Repair Office Management (AAOM) Accredited Automotive Office Manager
  • Collision Repair General Management (AAM) Accredited Automotive Manager
  • Collision Repair Master General Management (AMAM) Accredited Master Automotive Manager

The Value of the Recognition Programs

Tested core competencies provide consistency with the foundational knowledge needed to be successful while elective requirements allow flexibility to address an individual’s strengths and weaknesses. Combined, someone presenting AMi credentials should have well rounded, industry-driven knowledge in the area of recognition they hold. Whether developing your staff or your personal, professional credentials, AMi’s industry-recognized programs provide the learning and knowledge to remain competitive and relevant.

How it Works

AMi programs require the successful completion of a set of core competencies and based on the program, an established number of elective credit hours. The core competencies build through the successful progression from Customer Service certificate to General Manager professional designations and are specific to the collision repair segment.

How to get Started

To start your AMi professional journey

  • Take the AMi Index of Learning Styles Questionnaire and understand how you learn best, and receive guidance on how to approach taking courses and notes.
  • Go to our student login and set up your profile
  • Once your profile is set up, choose the certificate or professional designation you would like to pursue.
  • Once you’ve declared your certificate or professional designation, you will see which courses you will need to complete in order to achieve it!
  • Begin taking courses! Remember it’s not just about taking courses, but about learning, which is your ongoing competitive advantage!

Already pursuing an AMi Professional Designation?

  • Take the AMi Index of Learning Styles Questionnaire and understand how you learn best and receive guidance on how to approach taking courses and notes.
  • Log into your student profile. If you need assistance, you can click on the “forgot username or password” or contact us at: tslaton@amionline.org and 817-514-2929.
  • Once you are in your student profile, please check to see if it needs updating. You will also need to declare the certificate or professional designation you are pursuing.
  • Once your certificate or professional designation is declared, you will be able to see how past courses map into the new program and what additional courses you will need to complete.

Certificate and Professional Designation Role Descriptions

Automotive Collision Repair Segment

Certificate Programs

Automotive Collision Repair Customer Service Certificate

Customer Service Representatives are consistently in-demand in the modern collision repair facility and represent a key role in most successful repair businesses. Regardless of the title, this certificate is ideal for those dealing with customers, repair orders and other issues that may arise. AMi’s Automotive Collision Repair Customer Service Certificate is a great way to prepare yourself or your employees for this position. This 30-credit hour certificate requires 19 Core Competency credit hours and 11 Elective credit hours.

Core Competencies taught in this program:

  • Time Management
  • Business Culture
  • Effective Communications
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • Understanding Financial Statements
  • Job Costing
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Estimating Basics
  • Basics of Lean
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include topics such as:

  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Business Writing
  • Basics of Production Management
  • Much More

Collision Repair Online Courses

Now available through the Automotive Management Institute

AMi has aligned industry training into comprehensive educational curriculum, that once completed, provides certificates and professional designations for Collision Repair Customer Service Reps, Office Managers, Managers and Master-Level General Managers. Improve KPI’s and profitability by starting in the front office! Later this year AMi plans to launch a professional designation for Estimators.

Mike Anderson Series
Now you can expose your staff to the expertise of Mike Anderson, without the need to travel or spend time away from the business.

  • Improving CSI – On the Phone – Length: 30 mins AMi Credit Hour: 1
  • Improving CSI – During the Sale – Length: 65 mins AMi Credit Hour: 2
  • Improving CSI – Check in and During Repair – Length: 30 mins AMi Credit Hour: 1
  • Understanding Financial Statements – Length: 30 mins AMi Credit Hour: 1
  • You Don’t Know What You Don’t Know – Length: 30 mins AMi Credit Hour: 1
  • Scheduling Best Practices – Length: 45 mins AMi Credit Hour: 1
  • Profitability – Length: 30 mins AMi Credit Hour: 1
  • Parts Management – Length: 45 mins AMi Credit Hour: 1
  • KPI Basics – Length: 30 mins AMi Credit Hour: 1
  • Job Costing – Length: 30 mins AMi Credit Hour: 1
  • Budgeting Basics – Length: 30 mins AMi Credit Hour: 1
  • Bookkeeping Basics – Length: 30 mins AMi Credit Hour: 1

Mark Claypool Series
Protect your business or promoting it over the internet, Mark has it covered!

  • Email and Internet Security - Length: 30 mins AMi Credit Hour: 1
  • Website and SEO Basics - Length: 45 mins AMi Credit Hour: 1
  • Social Media Management - Length: 35 mins AMi Credit Hour: 1

Frank LaViola Course

  • M.A.D. About Generating Referrals – Length: 30 mins AMi Credit Hour: 1

Frank Terlep Course

  • Three Steps to Successful Marketing - Length: 45 mins AMi Credit Hour: 1
How to get started!
  • Go to amionline.org
  • Click on “MyAMi login” in top right, then “Don’t have an account? Sign up”
  • Set up your profile. Be sure to choose “Collision Repair Segment” and a “Professional
  • Designation” to pursue.
  • Then to access the above courses, simply search the instructor’s last name
  • Questions? Go to our Video Tutorial Library link next to the MyAmi login” button
  • Feel free to contact us: 817-514-2929 or supportingsuccess@amionline.org 

Professional Designations

Collision Repair Office Management - Accredited Automotive Office Manager (AAOM)

Managers overseeing front office operations within the modern collision repair facility are the cornerstone of most successful repair businesses. Regardless of the title, this certificate is ideal for those overseeing office staff and ensuring front office operations are running effectively and efficiently. This 60-credit hour professional designation builds off of AMi’s Automotive Collision Repair Customer Service Certificate by recognizing its Core Competency and Elective credits. It requires 32 Core Competency credit hours and 28 Elective credit hours.

Core Competencies taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Estimating Basics
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include courses such as:

  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More

 

Collision Repair General Management - Accredited Automotive Manager (AAM)

Collision Repair General Managers are responsible for leading all activities within a repair operation to achieve positive sales and profitability. They ensure customer satisfaction and retention through the leadership of staff to perform quality collision repairs. Collision Repair General Managers also control costs through such activities as inventory and asset management, controlling outside purchases, implementing preventative maintenance programs for shop equipment, ensuring that quality repair work is performed on customer vehicles on the first visit, and by ensuring compliance with environmental and safety procedures. Collision Repair General Managers oversee the personnel development and human resource activities at their facilities to promote the effectiveness of every employee and team within the operation. These managers also promote their businesses and its services through exceptional customer interactions, making sure the operation is clean and presentable at all times, and by participating in sales promotions applicable to their business. The AMi Accredited Automotive Manager (AAM) professional designation provides the groundwork for an individual to be successful as a Collision Repair General Manager. This 120-credit hour professional designation builds off of AMi’s Automotive Collision Repair Office Manager Designation (AAOM) by recognizing its Core Competency and Elective credits. It requires 32 Core Competency credit hours and 88 elective credit hours.

 

Core Competencies taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Estimating Basics
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include courses such as:

  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Blueprinting and Advanced Estimating
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More

Master Collision Repair General Management - Accredited Master Automotive Manager (AMAM)

This designation recognizes those professionals that have not only achieved the AMi Collision Repair Accredited Automotive Manager (AAM) designation, but have continued their studies to include an additional 60-credit hours for a total of 180-credit hours. Those holding this professional designation have extensive training and education in managing and leading a successful collision repair operation. This 180-credit hour professional designation requires the successful completion of the AMi Collision Repair Accredited Automotive Manager (AAM) plus an additional 60 elective credit hours.


AMi Professional Recognition Program for Service Repair

The Automotive Management Institute offers industry-recognized certificates and professional designations for Service Repair in the following areas:

Automotive Service Repair Segment

Certificate(s)

  • Service Repair Customer Service

Professional Designations

  • Service Repair Office Management (AAOM) Accredited Automotive Office Manager
  • Service Repair General Management (AAM) Accredited Automotive Manager
  • Service Repair Master General Management (AMAM) Accredited Master Automotive Manager

The Value of the Recognition Programs

Whether developing your staff or your personal, professional credentials, AMi’s industry-recognized programs provide the learning and knowledge to remain competitive and relevant. Tested core competencies provide consistency with the foundational knowledge needed to be successful while elective requirements allow flexibility to address an individual’s strengths and weaknesses. Combined, someone presenting AMi credentials should have well rounded, industry-driven knowledge in the area of recognition they hold.

How it Works

AMi programs require the successful completion of a set of core competencies and based on the program, an established number of elective credit hours. The core competencies build through the successful progression from Customer Service certificate to General Manager professional designations and are specific to the automotive service repair segment.

How to get Started

To start your AMi professional journey

  • Take the AMi Index of Learning Styles Questionnaire and understand how you learn best, and receive guidance on how to approach taking courses and notes.
  • Go to our student login and set up your profile
  • Once your profile is set up, choose the certificate or professional designation you would like to pursue.
  • Once you’ve declared your certificate or professional designation, you will see which courses you will need to complete in order to achieve it!
  • Begin taking courses! Remember it’s not just about taking courses, but about learning, which is your ongoing competitive advantage!

Already pursuing an AMi Professional Designation?

  • Take the AMi Index of Learning Styles Questionnaire and understand how you learn best and receive guidance on how to approach taking courses and notes.
  • Log into your student profile. If you need assistance, you can click on the “forgot username or password” or contact us at: tslaton@amionline.org and 817-514-2929.
  • Once you are in your student profile, please check to see if it needs updating. You will also need to declare the certificate or professional designation you are pursuing.
  • Once your certificate or professional designation is declared, you will be able to see how past courses map into the new program and what additional courses you will need to complete.

Certificate and Professional Designation Role Descriptions

Automotive Service Repair Segment

Certificate Programs

Service Repair Customer Service Certificate

Customer Service Representatives are consistently in-demand in the modern service repair facility and represent a key role in most successful repair businesses. Regardless of the title, this certificate is ideal for those dealing with customers, repair orders and other issues that may arise. AMi’s Automotive Service Repair Customer Service Certificate is a great way to prepare yourself or your employees for this position. This 30-credit hour certificate requires 19 Core Competency credit hours and 11 Elective credit hours.

Core Competencies taught in this program:

  • Time Management
  • Business Culture
  • Effective Communications
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • Understanding Financial Statements
  • Job Costing
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include topics such as:

  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Business Writing
  • Basics of Production Management
  • Much More

Professional Designations

Service Repair Office Management – Accredited Automotive Office Manager (AAOM)

Managers overseeing front office operations within the modern service repair facility are the cornerstone of most successful repair businesses. Regardless of the title, this certificate is ideal for those overseeing office staff and ensuring front office operations are running effectively and efficiently. This 60-credit hour professional designation builds off of AMi’s Automotive Service Repair Customer Service Certificate by recognizing its Core Competency and Elective credits. It requires 32 Core Competency credit hours and 28 Elective credit hours.

Core Competencies taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include courses such as:

  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More

Service Repair General Management - Accredited Automotive Manager (AAM)

Automotive Service Repair General Managers are responsible for leading all activities within a repair operation to achieve positive sales and profitability. They ensure customer satisfaction and retention through the leadership of staff to perform quality vehicle repair and maintenance services. Service Repair General Managers also control costs through such activities as inventory and asset management, controlling outside purchases, implementing preventative maintenance programs for shop equipment, ensuring that quality service work is performed on customer vehicles on the first visit, and by ensuring compliance with environmental and safety procedures. Service Repair General Managers oversee the personnel development and human resource activities at their facilities to promote the effectiveness of every employee and team within the operation. These managers also promote their businesses and its services through exceptional customer interactions, making sure the operation is clean and presentable at all times, and by participating in sales promotions applicable to their business. The AMi Accredited Automotive Manager (AAM) professional designation provides the groundwork for an individual to be successful as a Service Repair General Manager. This 120-credit hour professional designation builds off of AMi’s Automotive Service Repair Office Manager (AAOM) designation by recognizing its Core Competency and Elective credits. It requires 32 Core Competency credit hours and 88 elective credit hours.

Core Competencies taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems

Over 200 elective courses are available to choose from and include courses such as:

  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More

Master Service Repair General Management - Accredited Master Automotive Manager (AMAM)

This designation recognizes those professionals that have not only achieved the AMi Service Repair Accredited Automotive Manager (AAM) designation, but have continued their studies to include an additional 60-credit hours for a total of 180-credit hours. Those holding this professional designation have extensive training and education in managing and leading a successful service repair operation. This 180-credit hour professional designation requires the successful completion of the AMi Service Repair Accredited Automotive Manager (AAM) plus an additional 60 elective credit hours.