This seminar is an introduction to the fundamentals of marketing a service facility. Topics covered include customer buying motives, identifying what your customers want to buy, developing your shop's unique selling points, how to ³position² your shop in the market and how to perform a repair order audit in order to assess your current marketing performance. In addition to learning the difference between marketing and advertising, students also learn how to develop an advertising budget, write an advertisement that will eliminate customer confusion, study the different advertising mediums and develop an effective and inexpensive Yellow Page advertisement. The final part of the class involves studying good and bad advertisements in order to learn the difference. Upon completion of the class, the student will possess sufficient knowledge of marketing and advertising to enable them to significantly increase sales in their shop.

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George Witt, AAM 6 credits Specialty: