How many of us really understand the difference between what we think we are selling and what our customers really want to buy? How many of us realize there is more to automotive service and repair than just the sale of parts and time?

This seminar defines the relationship we share with our customers and explores the complex nature of what we do in terms of how we are perceived by our customers. Learn the difference between high-tech and high-touch, what we sell and how we sell it and what motorists want.

Approval Date: 01/01

Mitch Schneider 4 credits; 2-hour course Specialty: