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Advanced Selling Skills for the Service Advisor This course will demonstrate to participants through role-play and instruction proven methods of improving Service Advisor communication and selling skills.
Aggressive Business - Building Marketing Strategies Competition for business in the collision repair industry is fierce. As a result, many collision repair business owners are currently faced with declining revenues and market share. To effectively combat this trend and successfully survive and prosper, owners must deal with the task of both improving and increasing their marketing efforts. Students explore aggressive business-building marketing strategies and new ideas, that once implemented, will bring immediate results.
Aggressive Techniques for Acquiring Preventive Maintenance Business This course will introduce the concept and methods of creating and implementing methodology to acquire and/or improve the shop's ability to generate profitable revenue from the sales of preventive maintenance.
As an Owner Start Earning the Income You Want! Many of today's shop owners struggle to earn little more than wages! Aggressive competition accompanied with rapidly increasing operating costs have substantially reduced many experienced shop owners' salaries and net profits, and in some instances, severely impacted their ability to have their business provide them with the promise of an adequate retirement. Participation in this workshop provides you with the opportunity to learn methods to build a roadmap leading to significantly higher salary earnings and operating profits. Beginning with owner desired salary and profit goals, and working backwards through financial information, including expenses, staff and facility capabilities and requirements, you learn methods to establish a roadmap containing specific performance criteria necessary to lead to meeting or exceeding your earnings and profit goals.
Benefit & Wage Planning for the 21st Century This course demonstrates effective compensation plans to maximize the shop owner's use of wage, incentive and benefit dollars. When completed, participants will leave this course with an understanding of how to budget, create, and implement individually tailored compensation plans to meet each staff member's individual needs and wants.
Building Your Standard Operating Procedures Made Simple! This course introduces the concept and methods of creating and implementing standard operating policies and procedures. The workshop includes demonstrating the importance and usefulness of operating policies and procedures; an explanation of policy and procedure topics that are beneficial in the day-to-day operations; key elements of over 175 policies and procedures; and over 145 pages of sample industry policies and procedures to use as examples to create from.
Compensating Technicians ... AND You! Learn how to identify and overcome the most common causes of low labor profits in the automotive mechanical repair industry. This course demonstrates effective systems and technician compensation plans to maximize the shop owner's sales and profits. Participants learn methods such as labor cost and improving shop revenue per hour.
Effective Marketing for Your Automotive Service Business This course will introduce the concept and methods of planning, budgeting, and implementing marketing techniques.
Employee Management This workshop shows participants methods to better understand the process of obtaining and retaining employees. It includes methods to identify personnel needs, create job descriptions, implement employee policies and procedures, evaluate employment applications, conduct effective interviews, effectively check references, identify employees who may be considering leaving, implement reinforcement programs, conduct effective performance reviews, demonstrate recognition and achievement, and correct termination procedures, documentation and record keeping.
Financial Benchmarking for Improved Operations Participants of this workshop learn methods to better understand a financial statement; gather pertinent information to base critical business decisions upon; to increase sales, gross profits, minimize expenses, and increase net profits. Participants learn methods to set up a financial statement so as to render comparable figures in the auto repair industry, understand critical financial ratios, improve gross and net profits, minimize operating expenses, control inventory, improve shop productivity and efficiency, calculate a labor rate based on costs, discount profitability, better utilize the facility, calculate service advisor performance, improve and maximize car count, maximize potential of the customer database, and improve the three routes to profit. (This course was formally Operations Management.)
Guerrilla Shop Management Participants of this workshop will learn methods to evaluate their current operations and create a business plan that will, as a live document, enable them to carefully plan each move throughout their business including staffing, compensation, understanding of financial statements and ratios, managing their labor inventory and marketing.
Highly Effective Marketing Techniques This course introduces the concept and methods of planning, budgeting and implementing marketing techniques. Participants of this workshop learn why marketing is absolutely essential for survival; methods of gathering all information necessary to make good marketing decisions; how to market to the database; proven programs to increase car count, customer frequency, overall sales, sales per repair order, as well as improve the shop's loyalty; how to develop a logo; how to establish an advertising budget; how to use reference coding to effectively track advertising efforts and results; and many effective methods of direct mail advertising that work.
How to Get Your Share of the Highly Profitable Fleet Business Workshop includes understanding why most repair shops do not seek fleet business; methods to understand and evaluate potential fleet customers; how to assess the shop's capabilities in performing fleet service and repairs; pricing methodology; accounts receivable management; collections policies and procedures; interviewing techniques for potential fleet customers; designing tailored warranties; and marketing strategies. Course will provide participant with "inside knowledge" of the fleet business in addition to a "competitive advantage" in securing this type of business.
Increase Your Profits Tomorrow - Guaranteed! This workshop includes comparing the repair of a business to the repair of an automobile, identifying all of the necessary profit centers for an auto repair business, understanding daily operations financial ratios, understanding the four types of time, identifying a technician's time value, understanding productivity and efficiency, how to mathematically compute your shop labor rate, and the negative effects of too much activity (too many cars) on daily operations.
Marketing Auto Repair for the 2000s In today's highly competitive business environment, a defined marketing strategy is a must for all automotive service facilities. This timely seminar will show students how to gather information needed to develop a marketing approach. It will also reveal ways for shops to package their products and services to match or exceed the competition.
Measure, Manage and Market Participants of this workshop learn to identify and reduce major profit leaks in the area of technician labor; methods to improve store gross and net profits by identifying and better managing the shops labor inventory; understanding the various types of time; learning the difference between technician and shop productivity and how to identify its increased potential. (This course was formerly "Managing Your Success" and "Succeed in the Auto Repair Business.")
Multi-Shop Operations: How to Buy and Run Multi-Shop Locations This course will introduce the concept and methods of operating multi-shop locations. This workshop includes demonstrating the importance of having the first location's operations together enough to template and move on to additional stores. This workshop also provides over 100 questions and answers to the various steps in sourcing and operating additional shop locations. Coverage includes: equipment, business name, staffing, databases and customers, competition, marketing, facility, suppliers and vendors, financial planning, deal structure, and general operations.
Outstanding Tools for Selling More Service This workshop includes a brief description of the service advisor's importance and goals, how technicians and advisors can overcome being activity based, methods to sell inspections, selling phrases, and myriad of other selling opportunities.
Prospering in the Auto Repair Business This course shows participants proven methods to increase profits in a highly competitive market. Participants learn to identify profit leaks and ways to improve profits in the area of parts and labor and marketing strategies to improve customer awareness and loyalty and to increase car counts and sales per repair order.
Putting It All Together - The Business Plan This course introduces the concept and methods of creating and implementing standard operating policies and procedures.
Resource and Retain Technicians and Service Advisors Workshop includes methods of:
Retaining Employees in the 2000s This course provides participants with valuable information leading to a better understanding of employee needs. Students will understand the need for the use of employee handbooks, job descriptions and performance reviews. Included are characteristics, development and rewards for the positions of technician and service advisor.
Selling Diagnostic Labor Profitably This workshop includes identifying the labor inventory, description of the four types of time, detailed explanation of productivity and efficiency, the value of a technician's minute, demonstration of techniques to sell diagnostic labor, labot matrix forms and explanation, the value of selling one more labor hour per tech per day, and diagnostic worksheet forms with full explanation of their use.
Selling Labor for Profit This workshop focuses on the sales of labor. Content in this course includes methods to manage shop labor inventory, use of supplemental forms to create labor sales, determining labor capacity, how to establish a shop labor rate based on costs, techniques for the sale of diagnosis, technician productivity and efficiency, and how to have an effect on a shop's effective labor rate.
Service Advisor Skills This course demonstrates to participants proven methods of improving Service Advisor communication and selling skills. Participants of this workshop learn methods to improve telephone, write-up and process communication and sales skills; to improve difficult customer handling skills; to improve estimating techniques; and methods to write more profitable repair orders.
Technician Time Management This course shows participants proven methods to identify, track, purchase and resell labor inventory. The results include substantially increased productivity and significantly higher profits. Participants of this workshop learn methods to improve technician and shop productivity and efficiency; to elevate the technician's use of time; to improve the estimating process; to identify and correct production problems; to substantially increase gross profits and to legitimately sell each technician's diagnostic time profitably.
Technician Time Management for Employees This course is geared toward technicians, instead of owners and managers. Participants learn proven methods to identify, track, purchase and resell labor inventory. The results include substantially increased productivity and significantly higher profits. Participants of this workshop learn methods to improve technician and shop productivity and efficiency; to elevate the technician's use of time; to improve the estimating process; to identify and correct production problems; to substantially increase gross profits and to legitimately sell each technician's diagnostic time profitably.
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