Computers, the Internet and hi-tech products are taking small business into the next century. To take advantage of the ever-changing technology, owners must be informed of the different marketing methods available. This course teaches attendees how to develop an electronic marketing strategy to increase customer satisfaction, customer retention and better their businesses' bottom line with profitable automotive service work. Step-by-step instructions explain how to use electronic mail, Web sites, electronic newsletters and client software to get and keep customers.

John Peake, AAM 6 credits; 3-hour course Specialty:

What's up with E-Commerce, the Internet and car shops? Can the world of E-Commerce save you money and increase your profits? This class takes a look at online parts ordering, cataloging, estimating, ordering, shop management, and the companies offering these services. Get the tools to take your place in the E-Commerce market and succeed!

John Peake, AAM 12 credits; 6-hour course Specialty:

This course investigates Internet information resources available to shop owners and technicians. The course features color screen captures of actual Web sites. Electronic mail and newsgroup resources support the discussion.

John Peake, AAM 6 credits; 3-hour course Specialty: