Automotive Management Institute (AMI)
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Leader or Animal Trainer

Shop owners and managers tend to "herd" employees around the shop, trying to have them jump through hoops and learn by example: trial and error. That's frustrating and exhausting work that has to be repeated daily. This seminar helps create a solid foundation so that every employee knows what to do, when to do it and why they should do it. It provides some behavioral understanding and includes example forms to create the seven basic technician and employee management tools. The result: increased employee satisfaction, retention and production, with less daily effort!
Approved for Credit W.M. "Mac" McGovern
8 credits; 4-hour course
Specialty: Mechanical


Selling Automotive Service "From the Stomach"

This seminar spells relief - relief from anxiety and emotion of selling service. Most of us have fears about "selling" everything a vehicle needs and charging as much as we should. We tend to give away expensive repairs and hide information from our customers rather than creating stress or risk losing a customer. This seminar presents a better approach that eliminates stress and results in customers "buying" from you, rather than selling to them at all! You will even discover that the very best sales involve everyone in your shop, not just you. The fact is...the money you save on antacids alone could have you smiling after this one!
Approved for Credit W.M. "Mac" McGovern
8 credits; 4-hour course
Specialty: Mechanical


Selling Automotive Service - The "Informist" Way

Creating a decision path, rather than selling service. That's the "Informist Way." Taking control during first contact, at service write-up, the customer consulation, during the repair process and with the technician using nothing but established facts. You will learn effective communication tools that everyone in your shop can use. This process can guarantee earnings and control diagnostic labor losses. It includes the essential diagnostic and inspection forms needed for consistent quality service along with all the diagnostic and labor charges you deserve.
Approved for Credit W.M. "Mac" McGovern
16 credits; 8-hour course
Specialty: Mechanical


Where Has All the "Gravy" Work Gone?

We can't control how new car dealerships or our major competitors sell service. Most of us don't have their advertising budgets either, so we have to find other ways to compete for the "gravy" work. This seminar will provide the tools and some insight on how to identify and sell the "gravy" work that otherwise ends up at your competitors. If you're tired of ending up with all the difficult jobs and wondering where all the profitable work is, then this is for you. And you don't even need a huge advertising budget to do this either!
Approved for Credit W.M. "Mac" McGovern
8 credits; 4-hour course
Specialty: Mechanical


Your Employees Are What You Motivate Them to Be

This seminar will help you build a team of great employees. You'll learn how to market them, so they in turn, will market to your customers. Your employees can help you solve problems and share responsibilities. They can build customer loyalty, help you raise your average invoice, improve shop flow and just about anything else that could help you build the business. Believe it or not, sometimes it's just as simple as asking them for help! This seminar is designed to elevate your from management...to leadership.
Approved for Credit W.M. "Mac" McGovern
8 credits; 4-hour course
Specialty: Mechanical
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