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Developing Profitable Fleet Accounts
Designed for the service bay operator owners, managers and marketing directors
who want to increase sales coming from fleet accounts. This course covers: how
to establish highly profitable, repeat commercial business by installing a
proven systematic sales and marketing program; what fleet managers really want;
five step marketing plan; best practices, case studies, and practical tips;
performance standards; recruit and manage outside sales people; develop your
professional presentation; answer common objections; close more sales; get fleet
sales right away and influence loyalty.
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Paul Esch
6 credits, 12 credits; 3-hour course, 6-hour
course
Specialty: 
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Strategic Marketing in the New Economy
This program provides a framework for developing an industry specific five step marketing program for today's economy. Participants identify solutions to common small business marketing problems, develop a prioritized and scheduled marketing action plan, clarify objectives for marketing strategies, select and evaluate tactics to increase sales.
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Paul Esch
6 credits; 3-hour course
Specialty:
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