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Bob Cooper's Killer Marketing Programs Want to fill up your service bays with the right kind of customers? Then this power-packed seminar is perfect for you! You'll learn the key points to TV and radio ads, you'll learn how to put together print ads that'll blow your competition away, and you'll learn all about loss leaders! You'll also learn how to turn your customers into songbirds, and you'll learn how to turn the Internet...into a gold mine!
Compensation and Incentives That Work Competition for good employees is violent. This three-hour course shows step-by-step, how to put together a compensation program that will attract the superstars, keep employees motivated and save money. Attend this course to learn more about basic compensation, incentive programs, cost-free retirement programs, vacation programs, how to reward employee loyalty and a whole lot more. Each student receives an Elite course workbook.
Elephant Chains "Elephant Chains" is a seminar on both personal and career success. Through this highly motivational, information-packed seminar, the instructor identifies the most common traits of all successful people. And that's just the beginning! During the presentation you'll learn the four most common obstacles to success, and before the seminar is over, you'll learn how to overcome each of these obstacles!
Elite Masters Program The Elite Masters Program was built for professional service advisors. For decades, service advisors at dealerships and independent shops have only been exposed to product training, sales seminars or peer learning environments. Although all serve a purpose, they lack the ongoing personal coaching that is required for effective, result-based career development. The Elite Masters Program is an information-rich program that provides the right resources, the right trainers, the right systems, and the time required to turn your service advisors into Superstars. This unique program starts with rigorous qualifications, intense student preparation and clear performance expectations. The initial three-day workshop, held in San Diego California, is designed to establish the fundamentals of ethics-based sales, and empower your service advisors with the industry-leading procedures and best practices that are required for their success. The three-day curriculum is rich with role-plays, flash-testing, and digital recording that includes telephone training, selling maintenance, diagnostic services, single point repairs, multiple services and repairs, and a whole lot more! We’ll also help your service advisor master customer concerns and the most difficult sales objections, too! In order to assure the success of your “superstar in the making”, each workshop is limited to twelve students, and each of those twelve will be assigned to two teams of six. On the final day of the course all students will be given specific post-course performance goals with deadlines, customized action plans, their very own Performance Journals and all the tools they will need to go to the top! As their employer, you will be provided with your very own post-course action plan, detailed instructions, and a copy of the Key Performance Indicators your service advisors will use to chart their progress. Following the course, and for a period of 9 months, each team will then meet on a weekly basis, via our password protected WebEx site, along with their Elite sales coach. We will use the WebEx meetings to discuss their individual assignments and their weekly performance. By having weekly performance reviews with all six members participating, each student will benefit from the insight and recommendations of the others on his or her team. We will also use this time to reinforce the information shared at the workshop, the students will be able to share their experiences so the others can benefit, and we will help each student in furthering their success. Each month, as the student’s employer, you will be able to participate in one of the WebEx meetings in order to experience this valuable service as well as monitor the performance of your service advisor. You will also receive a conference call each month during which you, Elite, and your service advisor can openly discuss his or her progress and the recommended course of action. Graduates of the Elite Master Program will receive an Elite diploma suitable for framing, they’ll receive AMI accreditation, and without question: They will join the ranks of the Superstars!
Find and Hire the Superstars in 30 Days! The competition for good employees is violent and it's getting tougher every day. This information-packed course shows you step-by-step, how to hire the superstar technicians, managers and service writers. Attend this course to learn how to identify the superstars, how to interview and a whole lot more! If you want to hire industry superstars, then this course is for you!
Fly with the Eagles
Objective!
What you'll learn!
Why you Should Attend!
High Impact II In this age of increased competition, one of the leading causes of shop failure is the operation's inability to generate adequate sales by maximizing every lead. Although there are many contributors to this problem, a major contributor is the limited access the operator has to industry-specific sales training. This course addresses telephone procedures, presenting the sale, overcoming objections, car delivery and post-sale customer follow-up. By completing this course, the student will be able to close more of the telephone price shoppers, generate higher car counts, higher sales, more repeat business and more referral business. The student will be better skilled in coaching co-workers in the area of professional procedures.
Marketing Auto Service in the 21st Century Want to fill your service bays with the right kind of customers? Then this power-packed program is perfect for you! Students learn the key points to TV and radio ads, how to put together print ads that will blow your competition away, and how to put together killer referral programs. And that's just the beginning! Students also learn all about loss leaders, how to turn customers into songbirds and the Internet...into a goldmine.
Secrets of Success Attend this course and discover the secrets of success that can take you right to the top. The methods used by Henry Ford, Bill Gates and many other successful people will be revealed so you too can grow an extraordinary business and have an extraordinary life. During this class, you will determine and set goals, then learn to expect and achieve high standards. If you are uncertain about your goals, or how to reach them, this class is for you. Use the information gathered here to transcend business applications to all areas of your life and personal endeavors.
Triple Your Sales in Just Nine Months The competition in our industry is violent, and if you want to be competitive and successful, then you need to separate yourself from the competitors! This powerful course shows you step-by-step, the instructor's entire "Fast Track 2000." You learn how to beat the dealerships at their own game, how to present the sale, how to generate more repeat business, more referral business, and more income ... all at the same time!
Turn Your Employees into Superstars If you want to increase employee productivity and profits, then this course is for you. Through this power-packed program, you learn the 12 steps of turning your employees into superstars! You learn about the systems you need, the most common management mistakes, how to motivate your crew, how to deal with difficult employees and how to sky-rocket productivity! If your goal is to turn your employees into self-motivated stars, then this course is a must for you.
Turn Your Telephone into a Goldmine! This information-packed course is designed for all sales and support staff in the automotive service industry. Whether you're in parts or service, you will find this course to be a unique sales training experience! Students learn the value of using a telephone procedure, how to take control of the conversation in 20 seconds, how to turn price shoppers into customers for life and how to be more effective on the phone.
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