Automotive Management Institute (AMI)
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Complete Marketing 101 thru 401

This course teaches students the varied aspects of marketing and how they fit into the overall business plan. Marketing psychographics and demographics are taught and how they are used to create and position advertising pieces for the best results. Ways to measure results will be given and an ad will be created in class to reinforce the topics taught. Students will walk away with a better understanding of what they need to drive the right kind of business to their doors and the best way to accomplish this.

Approved for Credit Cecil Bullard
6 credits; 3-hour course
Specialty: B
Leading to the Next Level

This course identifies the differences between management and leadership. Explore and understand the five stages of an automotive maintenance business. Attendees will evaluate their own businesses and learn what is necessary to take it to the next level and will leave with an understanding of the tools needed to achieve the next level.
Approved for Credit Cecil Bullard
12 credits; 6-hour course
Specialty: Mechanical

Management by Results

This three hour course teaches the role of leadership and management in the company. Briefly covers the importance of finding and hiring good people and discusses methods for doing so. Primary importance will be placed on the role of management and managing high performing employees. Methods will be taught to turn current employees into high performing employees and help managers to achieve business goals. Successful communication methods will be taught to students along with methods to modify employee behavior and successfully deal with the employee(s) that refuse/can't perform up to expectations.
Approved for Credit Cecil Bullard
6 credits; 3-hour course
Specialty: Mechanical

Selling Maintenance Work & Increasing ARO

What affects average repair orders value? What should my ARO be? Techniques for increasing ARO.
Approved for Credit Cecil Bullard
6 credits; 3-hour course
Specialty: Mechanical

The 12 Keys to Automotive Service Success

This 8- hour course is designed to help automotive service business owners understand what it takes to run a successful and profitable automotive service business. Students will be taken through the 12 Keys that make a shop profitable.

  • The Business Plan
  • The Marketing Plan
  • The Business Goals
  • The correct Business Model based on plan and goals
  • Systems and Processes for consistency and success
  • Finding and hiring the right people
  • Motivating staff using goals and rewards
  • Measurement
  • Follow-up for success
  • Education and Training
  • Flexibility and Tenacity
  • Managing Improvement
Approved for Credit Cecil Bullard
16 credits; 8-hour course
Specialty: Mechanical
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