Automotive Management Institute (AMI)
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Be a Great Leader - Leading Your Shop to Greatness

Are you better at managing or leading your business, customers and employees? In today's fast paced, high demand world, it takes more than great management to run a small business. You need to be a great leader! Great leaders are not born, they are made.

In our post modern society employees desire to work under leaders who will not only manage them, but lead them and create a team environment where they can grow and utilize their skills.

You will complete a management and leadership profile for yourself and your leadership team. You will learn dozens of ways to become a better manager and a more competent leader.

You will learn:

  • How to maximize the five major skills you need to run a business.
  • How to build effective teams out of your existing employees.
  • How to develop phenomenal customer service. is looking inwardly rather than outwardly as we seek to improve our business relationships.
Approved for Credit Kelly Bennett
12 credits, 24 credits; 6-hour course, 12-hour course
Specialty: Mechanical

Effective Selling Without Sacrificing Customer Service

A recent survey of over 2,000 service advisors reveals a need to have more balance when it comes to customer service and selling. This brand new workshop focuses on the four main skills of service advising: customer service, selling, administration and technical knowledge. Each attendee will complete a detailed self assessment comprised of these four areas and will develop an action plan to improve their overall skills. Let's face it, some are better at treating the customer like gold, than selling or "up-selling." Too often a service advisor is great at customer service, yet lacks the confidence to sell out of fear of rejection because their focus is on "people pleasing". Other advisors are just plain better at selling, yet may be a little weak with their bedside manner. While others have great technical ability or administrative ability, but lack in selling and/or customer service. Service Advisors are far more than great customer service "order takers." This workshop is designed to produce a well balanced service advisor. Attendees will receive the results of the 2,000 service advisor survey and see how their skills compare. Attendees will come away more educated and confident to improve their customer service and selling skills!
Approved for Credit Kelly Bennett
6 credits; 3-hour course
Specialty: Mechanical


Experience the Power of Leadership

Learn how to create and design your vision; create a fully engaged team from existing employees; find the key ingredient for creating self-motivated employees; use the top seven ways of creating team chemistry; understand the five major dysfunctions of a team and what needs to be done to avoid them; and find the energy to keep yourself and your team motivated.
Approved for Credit Kelly Bennett
12 credits; 6-hour course
Specialty: M


Marketing! It's More Than Just Advertising

Of the five major areas of skill required to run a successful automotive repair shop, marketing is typically the one most in need of improvement. Marketing is not a science. It is an art. Marketing demands more creativity from you than any other aspect of your business, period! Your overall marketing plan must focus on four areas:

  1. Bringing in new customers
  2. Bringing them back more often
  3. Increasing your average ticket
  4. Improving gross profit
This workshop is designed to assist you in developing a creative marketing strategy that is a shotgun approach, not a machine gun. Simply put, this workshop will have a long lasting impact on your sales, profit and customer service.
Approved for Credit Kelly Bennett
6 credits; 3-hour course
Specialty: Mechanical

Show Me the Money

This course provides a detailed approach to understanding accounting practices and the financial ratios that impact the everyday operation of an automotive repair facility. At completion, individuals will be able to perform an audit of their own numbers and determine what actions can be taken for improvement!
Approved for Credit Kelly Bennett
24 credits; 12-hour course
Specialty: M
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