AMI Course Catalog

Cash Profits Boot Camp

Shop owners' net profits have been slipping dramatically since 1985. Their operational costs have gone up but they don't know how to pass the increase on to customers to create a win/win for everyone. So they cut overhead and end up wearing so many hats that the business that was supposed to give them a life is now taking that life away. In this course, participants learn to establish a profit goal model, increase shop productivity, increase average repair orders, Increase parts profits and much more.

Approved for Credit Automotive Training Institute - Chris Frederick
15 credits; 7.5-hour course
Specialty: Mechanical

How to Work On Your Business...Not In It

This course will get shop owners started on the journey to financial freedom. After mentoring thousands of shop owners we have studied the best of the best in relation to having free time to do what they want. Your business should give you a life, not take it away! There are definite differences between shop owners who have succeeded at this very rare stage in their business. Learn how they did it and take action if you want your life to change. Discover how to reduce separation anxiety. Learn how to develop management and become a better leader. Make your manager a leader. Close the performance gaps between ideal and actual leadership. So, whose job are you doing now? Don't miss out on this premier opportunity to hear an ATI instructor as they help shop owners discover how to regain control of their lives!

Approved for Credit Automotive Training Institute - Chris Frederick
6 credits; 3-hour course
Specialty: Mechanical

Relationship Marketing Systems

This course is for owners that want to operate a business that is 70% maintenance and 30% repair. Reliable cars have forced us to become a relationship-based total car care center. This course addresses the challenges and appointments for the shop owner.

Approved for Credit Automotive Training Institute - Chris Frederick
14 credits; 7-hour course
Specialty: Mechanical

Service Manager Course

The person who greets the customers in the automotive repair business really steers the ship. Besides the fact that all the money comes through their finders, they are responsible for the customer from the initial phone call to the final stage of quality control. They are often the only visible link to he successful completion of the customer's car. Service Managers/Advisors can increase or decrease sales in an instant. Their emotional state, character and personality need tuning up every year. Newcomers need quick education so they don't learn the hard way and lose business for all.

This course is designed for experts and newcomers. It is not full of canned scripts that you need to memorize. Instead, it begins with the basic motivation and effective character ethics. The Service Manager/Advisor has the most stressful job in the company. He promises price, time and customer satisfaction and must hold a profit at the same time. even the pros need to go back to the basics to keep from burning out. Today, Service Managers/Advisors have to be able to sell factory scheduled maintenance to create a 60% maintenance based business because cars don't break like they used to.

Unfortunately, most Service Mangers/Advisors are ex-technicians and they are usually very analytical. Selling intangible services is extremely difficult for most managers because they have never been exposed to professional relationship based selling skills. This sets the stage for working on the personality with complete understanding of a logical selling process down to drill and games. The best part is the participants get to develop their own responses from phone etiquette to handling objections.

This course, "if you choose to accept this assignment," will definitely increase sales, help keep customers coming back, make life easier, make it the way it used to be and help you stay the professional shop you have worked so hard to become.

Automotive Training Institute - Chris Frederick
64 credits; 32-hour course
Specialty: Mechanical

Taking Control: Car Count and Cash Profits

The shop owner's net profits have been slipping dramatically since 1985. Their operational costs have gone up but they don't know how to pass the increase on to the customer to create a win/win for everyone. So they cut overhead and end up wearing so many hats that the business that was supposed to give them a life is now taking that life away. In this course, participants learn to establish a profit goal model, increase shop productivity, increase average repair orders, Increase parts profits and much more.

Approved for Credit Automotive Training Institute - Ken Brookings
16 credits; 8-hour course
Specialty: Mechanical

The Four Keys to Lasting Success and Profit

Have you ever felt going to your business is like walking into an active hurricane? You put in long hours and work hard yet feel frustrated and unfulfilled? Learn the four essential keys that will transform your life and make your business exciting and fun again! Re-ignite your passion for running a top performing company! Increase your personal productivity with focus and time management secrets. Build systems to increase performance and get more free time. This is a high energy, funny and inspiring presentation with state of the art multi-media slides. The flow is: The pain, the problem, the solution, the benefit.

Approved for Credit Automotive Training Institute - Matt Winslow
6 credits; 3-hour course
Specialty: Mechanical

Where Did My Car Count Go?

Shops are struggling. Tried and true techniques don't work anymore. It's a different market place today. Shop owners need to learn new rules and new techniques now.

Learn the real reason car count is declining
Learn new ways of building car count
Why your advertising isn't working - retuning your marketing effort
Pick up an additional $3,000 per week in revenue immediately following this course
Learn how to stabilize car count from week to week

Automotive Training Institute - Ken Brookings
6 credits; 3-hour course
Specialty: Mechanical