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"P" Myths - Discovering New Perspectives on Profitability
According to Dunn and Bradstreet, over 52% of all bankrupt businesses were operating profitably. Most successful businesses attribute their long-term success to effective financial management. Understanding financial statements is not enough. This course exposes the "P" Myths - the faulty complicated reasoning our industry has used for decades in a vain attempt to track, interpret and understand profitability, pricing, productivity and percentage markups. Simply put, "We've been measuring the right things in the wrong way." By tracking and controlling two very basic numbers, your success is secure. The best part ... these numbers are readily available and easy to track.

Approval Date: 03/00
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Thom Tschetter
12 credits, 6 credits; 6-hour course, 3-hour course
Specialty:
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