This seminar concentrates on assisting the service dealer in improving their business practices, productivity and profitability. Section one, "Building a Winning Team," covers topics, such as motivating employees, employee expectations and job descriptions, coaching and counseling, pay/benefits and the facility. Section two, "Selling Your Parts at Retail," covers topics, such as handling customers who bring their own parts, customers who have work done but check prices at retailers and handling today's customers correctly for a positive outcome. Section three, "Competing With the Big Guy," addresses image, advertising and customer service issues.

Approval Date: 06/98

AWDA 12 credits; 6-hour course Specialty: