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Avoiding the Yellow Page Pitfalls
In this course, learn the inside secrets to saving big money on your Yellow Pages while increasing their effectiveness. Get the real scoop on things, such as position, size, use of color, ad content and design, and how to get the best value of the alphabetical listings in the White and Yellow Pages.

Approval Date: 08/97
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Thom Tschetter
3 credits; 1.5-hour course
Specialty:
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