Too many shop owners just don't really understand pricing strategies and, as a result, use "cost markup" as a basis for job pricing. This can cause your prices to be way out of line on some jobs when compared to competitors. No matter how good you are, you can't survive and prosper if the public thinks you're too high-priced.

Most shop owners understand where their numbers need to be a the end of the month, but don't really understand how to price each job in order to get there. Worse yet, they may not do certain types of work because of the numbers, when in fact those jobs can be highly profitable.

George uses University level Cost Accounting principles to explain how to price jobs in a way that will open your eyes and may even prove to be a shocking experience. You'll also learn how to counter serious price competition, price diagnostic jobs for profit and get formulas to see if a proposed shop equipment purchase should be made or not.

This course is excellent in giving you the tools to make the pricing decisions that make sense for your own shop. George will make you see and understand the complex world of accounting so it's crystal clear.

DISCLAIMER: Pricing will be discussed, but no prices will be recommended or set, as per anti-trust guidelines.

Approval Date: 03/07

George Witt, AAM 6 credits; 3-hour course Specialty: