It's much more than just buying some ads. Included are dozens of ideas and samples, most at low cost, that you can employ to increase your sales. Topics include: drive by impressions, customer area, shop area, direct mail, write up, ROs, tracking what works, pricing, shops in your area, recommendations, referrals, oil changes, specials, new customers, existing customers, signage, after hours, people contact, inspections, displays, menus and much more! Of course, Bob the Beaver and his buddies will be there to assist.

Approval Date: 08/05

Tom Hamm 6 credits, 12 credits; 3-hour course, 6-hour course Specialty: