The MVP Collision Center Marketing course is a unique course that provides a progressive approach to understanding contemporary collision repair marketing challenges in today's competitive environment. Students will review current industry trends and study progressive research and marketing approaches to market their business for success. Course topics include: Insurance Industry Trends: The MVP Excellence in Marketing Model; SWOT Analysis; The 5 P's of Marketing; Features, Advantages and Benefits and Market segmentation Strategy.

Approval Date: 10/07

PPG 28 credits; 14-hour course Specialty: