Marketing and the strategies that drive it. You will learn how to buy and place ads in print media. You will also learn how to place price and text within an ad. You will understand how to establish and set advertising budgets. You will learn how to create an in house direct mail program and the do's and don'ts of direct mail. You will understand why and how to track advertising effectiveness. You will learn how to identify the characteristics of your target market. You will learn how to create a customer referral program, safety inspection program, and telephone follow-up program, lost business reports and customer satisfaction surveys. You will learn who your customers are and how to reach them cost effectively.

Approval Date: 08/03

Ned Tomarchio 8 credits; 4-hour course Specialty: