You will learn the psychology behind the sale and how to tap into the unconscious and subconscious mind of the consumer. You will learn how to use cues, props and metaphors to stimulate positive memories and responses from the customer. You will understand the five questions that go through every customer's mind. You will be taken through the five steps on the road to the sale. You will also learn effective sales closing techniques, how to deal with irate customers and how to take control of the situation. You will learn how your customers' minds work and how your mind works, and the relationship between the two.

Approval Date: 08/03

Ned Tomarchio 8 credits; 4-hour course Specialty: