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Marketing! It's More Than Just Advertising
Of the five major areas of skill required to run a successful automotive repair
shop, marketing is typically the one most in need of improvement. Marketing is
not a science. It is an art. Marketing demands more creativity from you than any
other aspect of your business, period! Your overall marketing plan must focus on
four areas:
- Bringing in new customers
- Bringing them back more often
- Increasing your average ticket
- Improving gross profit
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This workshop is designed to assist you in developing a creative marketing
strategy that is a shotgun approach, not a machine gun. Simply put, this
workshop will have a long lasting impact on your sales, profit and customer
service.
Approval Date: 05/06
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Kelly Bennett, AAM
6 credits;
3-hour course
Specialty: 
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