This seminar helps define your shop's marketing plan, including target audience, mission statement, products and goals. It looks at the benefits and advantages of your business, and how to develop a consistent message to the public. Other topics addressed in this seminar include determining customer expectations and if your shop is meeting these expectations; market share your shop intends to obtain; the types of public relations events you participate in and others to consider; outside sales influence such as insurance companies and dealers; labor rate management; estimate tracking and repair order measurements, and using estimate tracking and repair order measurements to measure success.

Approval Date: 11/99

Larry Edwards 12 credits; 6-hour course Specialty: