The "Magic Box" examines marketing, advertising, merchandising, promotions, public relations and sales in relation to the successful operation of your automotive service business. It looks at value and satisfaction, customer relations management, productivity, efficiency, scheduling and employee retention as well. These are all principles that insure your business will not run out of "paper" (customers) and that it won't jam.

Approval Date: 10/01

Mitch Schneider 16 credits; 8-hour course Specialty: