Core Base Customers are the heartbeat of the business and approximately 30percent of them are lost each year. This course teaches the "4 Key Indicators of a Healthy Business" and how to apply them to analyze your business.

The student will gain a real understanding of what makes up core base customers, their number of visits and dollars spent per year. With the work sheets provided they will be able to analyze their own data and make decisions on the most effective campaigns of growing core customers and retaining more new customers.

Approval Date: 07/08

Paul Stewart 8 credits; 4-hour course Specialty: