Automotive Management Institute (AMI)
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  Marketing & Sales
Marketing and sales courses provide strategies in the key elements of competitive marketing plans, identification of products and services offered, marketing concepts and maximizing sales leads. These courses investigate issues such as possible purchasing decisions of customers, the integration of software, and the advantage of using networking resources.

  Course Name Credits
M 21st Century Service: Succeeding in the Next Century 8
M ACDelco CRM Seminar 8
M ACDelco Customer Handling Seminar 8
M ACDelco Customer Trust and Quality Control Seminar 8
M ACDelco Self-Management Seminar 8
M ACDelco Growth Management Seminar 8
M Advanced Selling Skills for the Service Advisor 60
C Advantage Shop Marketing 12
C Aggressive Business-Building Marketing Strategies 6
M Aggressive Techniques for Acquiring Preventive Maintenance Business 6
B All Stressed Up and NO Place to Go 6
M Art of Closing a Sale 4
M Attracting, Satisfying and Keeping Customers 8 ...
M AUTO EDGE Sales & Service Training 6 ...
M Bob Cooper's Killer Marketing Program 6
C Body Shop Marketing and Business Development 16 ...
C Business-to-Business Marketing 16
B CARQUEST Action Selling for Service Consultants 24
B Changing Paradigms/Attitudes Are Contagious 24
B Complete Marketing 101 thru 401 6
M Cost-Value Ratios and Perceived Values 3
C Customer Service: After the Sale 7
M Developing Long-Term Customer Relationships 16
M Effective Marketing for Your Automotive Service Business 12
M Effective Selling Without Sacrificing Customer Service 6
B Enhancing Profits Through Retention-Based Marketing 6
C Estimating for Profit Workshop 13
C Estimating Solutions for Profit (ESP) 12
B First Position in the Mind 8
B From the Front Counter to the Bottom Line - The Art of Service Sales 16 ...
M High Impact II 16 ...
M Highly Effective Marketing Techniques 24
M How to Deal with Telephone Price Shoppers and First-Time Customers 8
B How to Get 'em in the Door...and Coming Back for More 6
M How to Get Your Share of the Highly Profitable Fleet Business 6 ...
M How to Sell Diagnostic Labor and Get Paid for It! 8
M How to Sell Preventive Maintenance 8
B How to Sell Value and Develop Long-Term Relationships 24
M How to Sell What You Know Needs to be Sold 16
B "I'll Be Back..." How to get Customers Back Again and Again 3 ...
B Image Is Everything 2
C Increasing Closing Ratios 8
B Introduction of the Process: Training the Total Customer Representative 8
M Knowing Your Customer Base - "4 Key Indicators of a Healthy Business" 8
M Magic Box 16
M Making the Connection - Marketing to Women 8
M Mail-Based Marketing - The First Steps 6
M Managing the Service Event 6
M Marketing 101 - Creating a Plan 8
B Marketing - The Do's and Don'ts 3
M Marketing Auto Repair for the 2000s 6
M Marketing Auto Service in the 21st Century 6 ...
B Marketing Begins with You and ONLY You - Session 1 6
B Marketing Begins with You and ONLY You - Session 2 6
B Marketing for Business Development 12
M Marketing! It's More Than Just Advertising 6
B Marketing to Women 101: Today's Female Consumers 6
B Mastering How Customers Think 8
B Mastering Maintenance Sales 8
B Mastering Marketing 8
B Mastering Service Sales 8
M Maximizing Selling Performance 8
C Maximizing Your Performance Alliance Tools: Marketing 16
C MVP Collision Marketing 28
C MVP Collision Repair & Customer Service 14
C MVP Managing Customer Loyalty 14
C Outsell, Upsell and Close 8
M Outstanding Tools for Selling More Service 6
B People Power 8
C Planning Additional Locations 8
B Practical Marketing 6
M Prospering in the Auto Repair Business 6
B Psychology of Selling Service 12
B Psychology of Selling Service: Achieving Maximum Goals 12
B Psychology of Selling Service: Customer Interaction - From Complaint to Correction! 8 ...
B Psychology of Selling Service: Sales and Customer Encounter 12
M Relating, Not Translating: How to Market Effectively to U.S. Latinos 4
M Relationship Marketing 14
C Road to Repeat Business 7
C Road to Sales Success 12
M Secrets to Selling Service 6
M Selling Automotive Service "From the Stomach" 8
M Selling Diagnostic Labor Profitability 6
M Selling Labor 6
M Selling Preventive Maintenance 12
B Selling Service and Satisfaction 30
M Selling Services 14
C Selling: The Most Important Thing We Do 6
M Service Advising...Beyond Order Taking 24
M Service Advising - Understanding the Value of People 6 ...
M Service Advisor 101 12
M Service Advisor Skills 12 ...
M Service Advisor Training 24
M Service Manager Course 64
C Service Marketing and Leadership 12
M Service Marketing for the Independent Service Facility 6 ...
M Service Sales Success 8 ...
B Sixteen Ways to Increase Sales 3 ...
M Skill Sets for the Service Advisor 3 ...
B Sky Rocket Your Sales 16
C SMART Marketing 16
C SMART Sales 16
B Step One: The Process of Selling 6
B Step Two: Developing an Effective Sales Presentation 6
B Step Three: Organized for Success 6
B Step Four: Strengthening the Customer Connection 6
M Strategic Marketing in the New Economy 6
B Strengthening the Total Sales Process 30
B Superior Service Advising 8
M Survival Skills for the Service Advisor 6 ...
B Triple Your Sales in Just Nine Months 6
B Turn Your Telephone into a Goldmine! 6
C Understanding the DuPont Performance Alliance 16
B Up Your Image! 3 ...
C VisionPLUS Estimating for Profit 16
C VisionPLUS Marketing and Insurer Relations 16
C VisionPLUS Maximizing Your Estimating Performance 8
B What Your Customers Want You to Know 4 ...
M Where Has All the "Gravy" Work Gone? 8
B Winning Strategies for Marketing Your Auto Repair Specialty Business 6
M Your Employees Are What You Motivate Them to Be 8
M Zen and the Art of Maintenance Service 10
C = Collision    M = Mechanical    B = Collision/Mechanical
... = Course offers various credit hours

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