This course introduces the concept and methods of planning, budgeting and implementing marketing techniques. Participants of this workshop learn why marketing is absolutely essential for survival; methods of gathering all information necessary to make good marketing decisions; how to market to the database; proven programs to increase car count, customer frequency, overall sales, sales per repair order, as well as improve the shop's loyalty; how to develop a logo; how to establish an advertising budget; how to use reference coding to effectively track advertising efforts and results; and many effective methods of direct mail advertising that work.

To view the instructor's Web site, please go to www.rloconnor.com.

Approval Date: 08/99

R. L. O'Connor & Associates, Inc. 24 credits; 12-hour course Specialty: