In this age of increased competition, one of the leading causes of shop failure is the operation's inability to generate adequate sales by maximizing every lead. Although there are many contributors to this problem, a major contributor is the limited access the operator has to industry-specific sales training. This course addresses telephone procedures, presenting the sale, overcoming objections, car delivery and post-sale customer follow-up. By completing this course, the student will be able to close more of the telephone price shoppers, generate higher car counts, higher sales, more repeat business and more referral business. The student will be better skilled in coaching co-workers in the area of professional procedures.

To view Bob Cooper's Web site, please visit www.EliteBusinessServices.com.

Approval Date: 01/95

Bob Cooper - Elite Business Services 40 credits, 32 credits, 16 credits; 20-hour course, 16-hour course, 8-hour course Specialty: