Participants of this workshop learn how to develop an effective marketing plan; techniques to make direct mail, flyers, radio and TV more effective; and key elements needed to develop an in-house marketing plan. Discover what combination of marketing tools work most effectively together; learn what not to do when advertising; and determine how much money you have to spend on advertising and how to develop a marketing plan and stick to it. Students also learn ways to get free advertising, as well as how to get others to advertise and promote their business.

Approval Date: 08/98

Raymond Kane 8 credits; 4-hour course Specialty: