The estimating position is arguably the most valuable position in the collision center. A skilled salesperson, damage appraiser, and negotiator will dramatically increase collision center sales and profitability, technician compensation, customer satisfaction, while at the same time, reduce cycle time and stress on themselves and every other person working in the collision center.

In this interactive workshop, attendees will learn how to increase a shop's closing ratio by selling first, estimating second, and increase the average repair order through accurate damage appraisal, effective use of the procedure pages, and skillful negotiation with insurers. This workshop will identify how to streamline the estimating/repair order process and reduce cycle time by eliminating reactive supplements.

Approval Date: 01/01

Bernie Blickenstaff 13 credits; 7.5-hour course Specialty: