Designed for the service bay operator owners, managers and marketing directors who want to increase sales coming from fleet accounts. This course covers: how to establish highly profitable, repeat commercial business by installing a proven systematic sales and marketing program; what fleet managers really want; five step marketing plan; best practices, case studies, and practical tips; performance standards; recruit and manage outside sales people; develop your professional presentation; answer common objections; close more sales; get fleet sales right away and influence loyalty.
 

Approval Date: 08/08

Paul Esch 6 credits, 12 credits; 3-hour course, 6-hour course Specialty: