The automotive repair industry has changed significantly over recent years. Cars are being built to last longer, and require fewer repairs than ever before. There has been a major shift in the day-to-day activities of repair shops from "break-down repairs" to scheduled and preventive maintenance procedures. Today's successful shop owners need to establish long-term, repeat business relationships with their customers. The skills and systems provided in this session are designed to assist you in that transition.

In this workshop you will learn:

• Selling preventative maintenance
• The importance of scheduled maintenance
• Developing service menus
• Creating service packages
• Adding value to service performed
• Communicating value to your customers
• Marketing inspection services
• Customer reminder programs
• Newsletters
• Developing customer confidence and loyalty
• Developing standard labor operations/descriptions
• Creating standard procedures for service advisors/technicians

Approval Date: 05/05

Doug Vickers 16 credits; 8-hour course Specialty: