This seminar looks at the statement, "Perception is Reality - Feelings are Facts," as it relates to customers. It studies cost-value ratios and the difference these ratios can make when customers go through the decision-making process. It also explains the "value" part of the equation, how it works and how it relates to perceived value. Overall, this seminar explains how cost-value ratios impact bottom line profits.

Approval Date: 08/00

Mitch Schneider 3 credits; 1.5-hour course Specialty: