This course teaches students the varied aspects of marketing and how they fit into the overall business plan. Marketing psychographics and demographics are taught and how they are used to create and position advertising pieces for the best results. Ways to measure results will be given and an ad will be created in class to reinforce the topics taught. Students will walk away with a better understanding of what they need to do to drive the right kind of business to their doors and the best way to accomplish this.

Approval Date: 03/08

Cecil Bullard 6 credits; 3-hour course Specialty: