It's one thing to attract customers, but it's quite another matter to retain them. Don't spend money on advertising only to make customers mad by not meeting their expectations. This program is unique to other marketing courses in that it addresses customer retention issues as well as basic marketing principles and tactics. In this seminar, you'll:

• Learn 10 reasons companies provide poor service, and 7 ways to provide excellent service.
• Identify ways of tapping into the "voice of the customer."
• Identify principles for providing service on your customers' terms while sustaining profits.
• Identify your unique selling points and unique market position.
• Learn several PR and media-based advertising tactics.

Approval Date: 02/02

Mark Hambaum 8 credits, 12 credits; 4-hour course, 6-hour course Specialty: