Competition for business in the collision repair industry is fierce. As a result, many collision repair business owners are currently faced with declining revenues and market share. To effectively combat this trend and successfully survive and prosper, owners must deal with the task of both improving and increasing their marketing efforts. Students explore aggressive business-building marketing strategies and new ideas, that once implemented, will bring immediate results.

Approval Date: 12/00

R. L. O'Connor & Associates, Inc. 6 credits; 3-hour course Specialty: