This seminar discusses ways to improve marketing your business. Topics covered include: Marketing Overview; Developing a Marketing Plan; Defining Your Unique Selling Position; Who are Your Customers; Why a Customer Buys from You; How Big is Your Market; Creating Your Action Plan; Who are Your Competitors and Customer Satisfaction.

Approval Date: 09/97

Sherwin-Williams - Steven Feltovich 12 credits; 6-hour course Specialty: