What will it take to be successful in the next century? What will customers want and how will we meet their needs? In this seminar, students establish a baseline and then journey into the future of automotive service. To create a baseline, the course shows how to establish a labor price factored for technician productivity, and how to increase productivity to improve bottom line performance. The journey into the future blends philosophy, theory and application to determine ways to increase profits by attracting and selecting the right customers. It also studies corporate cultures and ways to position and market your business for complete success.

Approval Date: 06/00

Mitch Schneider 8 credits; 4-hour course Specialty: