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Chris Frederick
Automotive Training Institute
Chris "Chubby" Frederick, president of ATI, has a 68 associate coaching company. He is a frequent speaker at major conventions where he addresses the challenges of the changing automotive service industry. Chris has been a featured speaker at the National Conventions of BP/Amoco, Midas, Meineke, Sunoco, Exxon, Undercar Digest, MACS, Precision Tune, the Heavy Duty Truck Association and the Service Stations Dealers of America. He began his career in the automotive equipment business in 1971 and founded Auto Test Products in 1974. He has involved shop owners in over 100 million dollars of equipment and computerized over 1,200 shops with management software. Chris is known by all the major equipment manufacturers as one of the most successful equipment distributors in the world. During the past 25 years he has helped over 5,000 shop owners increase cash profits, make life easier and stay professional.
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