Bob Cooper has functioned as a business developer, an owner and an operator of some of the most successful auto repair shops in North America. He has been nominated for entry into "Who's Who in American Business", he is a member of the prestigious National Speakers Association, and he is one of the nation's leading authorities on setting goals. Bob Speaks nationally as well as internationally to many trade associations, manufacturers, franchise associations, oil companies, school districts, universities, and Fortune 500 companies.

Elite was founded in 1990 by Bob Cooper with one objective: To offer the auto repair industry the most cost effective and affordable support programs. Today Elite is an international company with clients throughout the world, including many of the industry's most successful auto service centers, new car dealerships, oil companies, service stations and collision centers. In addition to their industry acclaimed support programs, Elite offers both seminars and home study programs that have been approved by major part companies, oil companies and the Automotive Management Institute.