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Specialization, Is It for You?
Nothing strikes more terror in the heart of many shop owners than
suggesting that they target a certain specialty and down play the others. But,
could it be that you would be better off targeting certain makes or types of
repair? Or, should you cast the widest net that you can? Would specialization
increase or decrease your bottom line? What are the advantages and disadvantages
of specialization? Will specialization grow or decrease in the future? Can any
shop specialize? How would you select a specialty? Plan on a lively class as we
explore this controversial topic!

Approval Date: 08/08
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Tom Ham
8 credits,
12credits; 4-hour course,
6-hour course
Specialty:
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