The E-Myth Revisited has had a profound impact on the way some of the Collision Repair Industry's leaders do business, leaders such as Mike Giarrizzo from DCR Systems, Mike Anderson from Wagonwork Collision Centers and Troy Gates from Gates Collision Centers (reference Body Shop Business, February, 2006).

This executive book study has been breaking new ground in reviewing state-of-the-art business practices with business owners and managers who go through the very same things you do each and every day. "There is not a single page without an instructive lesson for managers striving to achieve competitive advantage through service.. It is truly a gem!" - Professor Leonard A. Schlesinger, Harvard Business School.

The E-Myth Revisited points out that most small businesses are started by "technicians", people who are skilled at something and who enjoy doing that thing. Sound familiar? When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business.

Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and, too often, broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they often find themselves working for managers who know little about how to truly run a business... themselves.  

The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur, manager AND a technician, then he shows you how.  

Don't miss this important opportunity to study The E-Myth Revisited with your peers from the comfort of your own home or office.  

Here's how the Executive Book Study Series works:

1. Register to participate in the Executive Book Study by clicking here Click here to register for this course online! You will be directed to a registration form. Print it, fill it out and fax it in
2. Purchase Customers For Life, either at your local bookstore, online or through us.
3. Participants are sent an e-mail informing them of their web link to the study and their log-in codes
4. Log in, obtain the 1st chapter Points to Ponder and study questions prior to reading it, then read the chapter. Repeat for each chapter.
5. Periodic e-mails are sent out to all participants to inform them where they should at least be in the book at that point in time
6. As participants progress through the book they also will have access to the online discussion forum where they and their peers can discuss the study questions as a group and raise other issues to be discussed as well
7. We'll conduct two online meetings and conference calls for all participants. We'll cover the most requested topics of the study group, and consider what has been read to that point. We'll consider the book as a whole and how it applies to their day-to-day operations.
8. We'll set CTA's, Commitments to Action, with each participant and follow up a month later to see if they are following through on their CTA's